Marketing and branding are two different things that have one same purpose to up selling the product through a good strategy. While marketing do its strategy through campaign, sign board, brochure, advertising and so on, branding do its strategy through a name, sign, symbol, slogan and anything that could identify the specific product, service or business and to build the image of the product, or the service or the business itself.

Which one is more difficult, doing marketing strategy or branding strategy? I guess both are the same since they have their own difficulties that need to be solving out together. A lot of people already knew a bit about the strategy in Marketing. However not many people know about this branding strategy. They thought branding means just to introduce or to give the name of the product. [Read more...]